The Brief


To ignite interest in the 20th Anniversary of ‘You’ve Come A Long Way Baby’ amongst the press and the Fatboy Slim fanbase.



A play on the name and the invention of “Fatboy’s Meal Deal”. We created a pizza brand called ‘Fatboy’s’ that incoporated the iconic image of the original sleeve and a traditional take away pizza brand.


The challenge was trying to create this on a small budget while staying true to the concept; restricted to a one colour palette, we decided to screen print the boxes.


The pizza box contained an LP, deluxe book CD version and limited edition t-shirt made to replicate the one worn in the original album (with a slight spin).


This was only available from Norman’s official store and in only a week, we managed to sell out all 400 Pizza boxes.



Creative Direction & Design:

Neel Panchal


Marketing Creatives:

James Meadows & Simon Dawson


Video Direction & Production:

Wild Stag Studio 





Art Direction / Neel Panchal

© Neel Panchal 2021


© Neel Panchal 2021

© Neel Panchal 2021

Art Direction / Neel Panchal