The Brief

 

To ignite interest in the 20th Anniversary of ‘You’ve Come A Long Way Baby’ amongst the press and the Fatboy Slim fanbase.

The SOLUTION

 

A play on the name and the invention of “Fatboy’s Meal Deal”. We created a pizza brand called ‘Fatboy’s’ that incoporated the iconic image of the original sleeve and a traditional take away pizza brand.

 

The challenge was trying to create this on a small budget while staying true to the concept; restricted to a one colour palette, we decided to screen print the boxes.

 

The pizza box contained an LP, deluxe book CD version and limited edition t-shirt made to replicate the one worn in the original album (with a slight spin).

 

This was only available from Norman’s official store and in only a week, we managed to sell out all 400 Pizza boxes.

CREDITS

 

Creative Direction & Design:

Neel Panchal

 

Marketing Creatives:

James Meadows & Simon Dawson

 

Video Direction & Production:

Wild Stag Studio 

 

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CHECK OUT THE FEATURE:

 

Art Direction / Neel Panchal

© Neel Panchal 2019

 

© Neel Panchal 2019

© Neel Panchal 2019